Nicole Johnson is Founder, President, and Lead Sleep Consultant of The Baby Sleep Site®, an online company devoted to helping parents of sleepless babies and toddlers solve their children’s sleep issues. The company was borne out of Johnson’s own experiences as a sleep-deprived mother of two. After spending countless hours researching baby sleep, Johnson was able to solve her sons’ sleep issues, and in 2008, she created a website on which she shared her wisdom and experience with other exhausted parents. What began as a small side-business has blossomed over the past 7 years into a full-fledged telecommute company. Today, The Baby Sleep Site® employs 12 sleep consultants, 3 customer service reps, and 3 administrators. The website itself has become the internet’s leading authority on baby and toddler sleep, and currently enjoys over 1.3 million visitors and 2 million page views each month. Johnson, her husband, and their two boys currently reside in Columbus, OH.
Current Business: The Baby Sleep Site
Definition of Success: Helping her business grow to be financially healthy, while working whatever hours she wants from home and being home with her kids.
Best Advice: Find your passion and your talents and merge them together.
Secret to Being The Best Mom She Can Be: Being routine oriented, getting up early and focusing on her work. When kids get up she cooks them breakfast and takes them to school. Gets work all wrapped up while the kids are in school and when they get home they do something fun.
Time Saver: Had a nanny when the kids were young and she has a cleaning crew come in every two weeks. She also used to have a grocery service.
Delegated Household Task: Having husband and kids help with laundry and other housework.
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